It’s one the truly memorable advertising lines developed by Sterling Cooper for Utz brand potato chips. In Season 2, Episode 3 (“The Benefactor”) an acerbic comedian, Jimmy Barrett, is filming an Utz commercial when the company’s owner Hunt Schilling and his heavy-set wife Edith arrive on the set. The irrepressible Jimmy, who has no governor between his brain and his mouth, launches into a rant about Edith’s weight, even comparing her to the ill-fated blimp Hindenburg. It takes a fancy dinner at Lutece and an insincere apology from Jimmy to keep Utz from leaving Sterling Cooper.
No one named Schilling ever ran Utz; the company was founded in 1921 by Bill and Sally Utz who began making potato chips called Utz’s Hanover Home Brand, Hanover being the Pennsylvania town where the company makes its home. The company is still in family hands, run by the founders’ grandson and his wife, and Utz remains a popular potato chip brand 90 years later. The company also makes a variety of snack foods primarily for markets on the mid-Atlantic and Northeast. Long before Mad Men Utz potato chips were a staple in our home, just as they are in the Draper’s. Our kids will tell you they’re the best chips around.
And Utz is a sturdy chip perfect for dragging through a creamy California Dip (you can find the simple original recipe for
California Dip in The Unofficial Mad Men Cookbook). Hopefully, you saved your mother’s chip and dip and it doesn’t resemble the monstrosity Pete and Trudy Campbell received as a wedding present (Season 1, Episode 7, “Red in the Face”).
An Utz Party Pack is one of the prizes we’re giving away in our “Dine Like a Mad Man” Sweepstakes. To enter go to our Facebook page and click on “Dine Like a Mad Man” Sweepstakes. You could win the Utz Party Pack or dinner at one of several fine restaurants featured in Mad Men.